Good domain names are the simplest form of advertising.
What do you do when you have limited ad space but want to get your message across? Just use a domain name.
Domain names are a one-word call-to-action. I was reminded of this last night while watching the Cardinals beat up the Mets on MLB.tv. Here’s what I saw:
StubHub had some big rotating ads, but my eyes were equally drawn to Mets.com and LosMets.com. They may not look like ads, but they are. And they each get the message across by showing only a domain name.
“Mets.com” implies “Go to Mets.com to keep up-to-date about the Mets, buy tickets, watch games, see standings, etc.” All in one word.
“LosMets.com” implies “If you are Spanish-speaking, go to LosMets.com to keep up to date about the Mets, buy tickets, watch games, see standings, etc.”
When ad space is limited, your best bet is to just use a domain name. It works.