Technology company requests exception to ICANN rule.
Technology behemoth Hewlett-Packard — better known as HP (NYSE: HPQ) — wants ICANN to reconsider its rule that new top level domain names must be at least three characters. HP wants to apply for .hp, which is forbidden because two character top level domain names are currently reserved for country code domain names.
In a letter to ICANN, the company said it may be at a competitive disadvantage to competitors who can get their own TLD, such as .IBM.
We believe that ICANN’s proposed rule puts HP in the disadvantaged position preventing Hewlett Packard from securing .hp while our competitors will be able to apply for their respective specialized new gTLDs…In addition, we would like to ensure that we want to ensure that HP will also be able to acquire IDNS without 2-character limit.
Ironically, a number of companies envy HP’s position. They don’t want to pay for a new top level domain name, but they feel obliged to apply for their brand to lock it up.