Demand Media parking company is worth checking out.
I’m familiar with just about every domain name parking company out there. Whether it’s someone pitching me on a story about their services, reading about it in a forum, or hearing about it through the grapevine, I have a pretty good handle on the competitive landscape.
About a month ago I e-mailed back and forth with a big player in the domain industry. He’s big enough to have had his own Yahoo ad feed at one point. But now he’s trying out the domain parking companies. He told me he was currently trying HotKeys.
HotKeys? I was ashamed to say I’d never heard of it.
HotKeys has actually been around for a while. It was bought by Demand Media and is now part of the Demand-eNom universe.
So is HotKeys any good? I think so. Will it outperform your current parking company? I have no idea. As I’ve stated before, and I don’t think any parking company will disagree, certain parking companies do better with different domain names.
But I can tell you what I do know about HotKeys. First, it has a simple and clean user interface. Second, the money per domain seems at least on par with other parking companies I’ve used. (Note that its terms state you will receive 50% of earnings; I’m told this is in there as a minimum and they really pay out more). Third, if you use eNom, it’s easy to switch your domains to HotKey’s servers (it uses the familiar name-services servers). And Fourth, the personal account management is good.
On the negative side, HotKeys doesn’t provide the same detail of stats (including referrers) that some of its competitors offer. You also can’t customize much about your landing pages. But let’s be honest, a lot of times the customizations we make lower our earnings. Finally, the sign-up form for HotKeys (not the initial one, but the one you fill out when approved) is very particular. I was cussing at my computer the third time I filled it out.
Overall, I think HotKeys is a viable competitor to consider. If you’ve used HotKeys, please submit a review at Parking Judge.
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