Church Hill Classics uses DiplomaFrame.com to drive business.
A Domain Name Wire reader recently opened a brochure for diploma frames that came with his order from Connecticut-based Church Hill Classics. He was surprised to see that the company’s domain name was the generic and descriptive DiplomaFrame.com. The company also owns DiplomaFrames.com.
Not only do these two domains get type-in traffic, but they position Church Hill Classics as a leader in the industry with instant name recognition.
It turns out the company “got it” early on. Company President Lucie Voves registered both of the domain names in 1997. Church Hill Classics marketing assistant Jessica Joram said via e-mail, “She did it because she wanted to own the domain for the product category we compete in. We bought both diplomaframe.com and diplomaframes.com in 1997, and decided to use the singular as the main domain name since it was shorter.”
Before getting into the diploma frame market, the company sold framed art of college campuses. “We developed a good reputation under this company name, and then moved into offering diploma frames after we received a number of customer requests for them,” said Voves. “Since the Church Hill Classics company name was not descriptive of our emerging product line, we felt that developing the diplomaframe.com site was a valuable marketing opportunity.”
Need more proof the company gets it? Its current scholarship contest can be found at FrameMyFuture.com.