Traffic to consumer-related domain names will begin its seasonal spike this weekend.
Thursday is the Thanksgiving holiday in the United States. Holidays usually mean a reduction in internet traffic to parked domains and web sites. But this coming weekend marks the start of the fast and furious holiday shopping season, in which domain owners report a spike of traffic to their consumer-related domain names.
Owners of consumer domain names, such as those related to computers, electronics, and toys, should expect domain parking revenue to rise sharply beginning this weekend. Monday is the so-called “Cyber Monday”, which e-commerce providers bill as the internet’s version of Black Friday, a big shopping day for bricks-and-mortar stores. Cyber Monday isn’t actually the biggest online shopping day of the year — that usually occurs the first or second week of December — but it is certainly the start of the traffic flood.
Christmas isn’t the end of the consumer domain holiday season. Traffic to domains swells after the holidays as shoppers research their new gadgets, figure out how to spend their gift cards, and look for accessories for their electronics.