May saw the emergence of even more new domain parking services. In the latest issue of Domain Parking News we feature Active Audience, the new service from the creators of Gold Key and the people behind BuyDomains. Is the field getting too crowded? Is Active Audience worth joining?
Active Audience is a new domain parking service from the creators of Gold Key. This new service appears to target owners of larger portfolios and domain professionals with higher-traffic domains. Gold Key and BuyDomains merged some time back to become YesDirect. Active Audience appears to be built upon the experience of professionals who were involved in both projects.
Active Audience offers the option of rotating parking pages which auto-optimize your revenue (similar in this respect to Domain Sponsor). The standard landing pages are very professional, with targeted graphics and links. One-click landers appear when Yahoo/Overture determines that your domain deserves them. These pages are more stark, so that extra elements don’t detract from someone clicking on links.
I’ve been testing Active Audience during May and I see some things I really like. The graphics are crisper and many of the pages look more professional than Gold Key pages. Gold Key style pages actually rotate along with these newer pages and more generic (but still attractive) text pages. You have complete control over color schemes and graphic layouts (and whether layouts rotate to maximize cash). Initial income appears to be on par with Gold key, but the service is really designed to improve your income over time. It will probably take at least three months to really compare income with other services.
An interview with Brian Carr, Executive Producer for YesDirect (and Active Audience) follows at the end of this issue of Domain Parking News.
Thanks again to Andrew for the opportunity to bring you these updates!
Leonard Holmes
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