Yahoo Search Marketing (also known as Overture to the domain community) is getting an upgrade.
The upgrade is long overdue to compete with Google. Overture invented the pay-per-click search market but in this case being second to market was a benefit for Google. Google was able to learn from Overture’s (then GoTo.com) mistakes to create a more flexible system.
Yahoo and Google feed most paid parking programs. Yahoo feeds programs like GoldKey and newcomer Parked.com. Some of the changes may improve performance on parked pages using these programs.
Among the changes:
-Faster ad approval – most ads will go live within a few minutes. Google and MSN already auto-approve most ads this quickly.
-Ad testing – more than one ad copy per listing to test for performance. Ultimately, better ad copy equals more clicks equals more money from parked pages.
-Geo-targeting – this will result in more targeted listings on parked pages, which should improve click through rates.
The upgrades will be implemented starting in June.
Jeff Molander says
Interesting.
What do you think of this?
http://www.prweb.com/releases/2006/5/prweb382135.htm
I see it as an attempt to cash in on the domain realm. I can’t find any other explanation for it to be honest… why this company would want to provide a tool to monetize exit traffic. Who needs that the most? The domain industry IMO.
So is LinkConnector now going to compete with the likes of GOOG and YHOO and try to convince services and domain holders (direct) to work with them?
Editor says
I don’t think it’s saying it monetizes exit traffic. I think it’s a mix between PPC and affiliate. In order to get paid, someone has to not only click on an ad on your site but then click on a link on the landing page. So if someone merely clicks you don’t get paid. But if they click and then on the advertiser’s page they click on something else you get paid.