Joining the likes of most major registrars, Enom is now auctioning off expired domains previously owned by its customers.
Network Solutions kicked off this “exclusive drop” idea when it signed an exclusive deal with SnapNames. Others quickly followed. Now it’s almost impossible to get a good expiring domain unless it’s through an exclusive drop arrangement.
As I’ve discussed in the past, this makes independent drop services like Pool a relic of the past. SnapNames quickly moved to sign exclusive deals with major registrars while Pool sat on the side. NameWinner signed an exclusive deal with Dotster (its corporate parent) and GoDaddy auctions its expiring domains through TDNAM. Enom was fighting an uphill battle before it decided to join the club. But will Enom be successful with this new plan? Network Solutions has the majority of good domains that might expire because it has been around the longest and has the least savvy customers. Enom has some of the most savvy customers in the business. Will smart customers let good domains drop?