I’ve been promising a review of Adam Dicker’s Parkingsite.com parking service for quite some time. After initial excitement my revenue dropped, and so did my satisfaction. But I decided to give the service a chance before writing my initial review.
Let’s start with the good stuff. Parkingsite.com offers the most attractive templates of any parking service to date. You can choose header graphics from a number of categories, and each category has many different header themes to select. The landing pages offer direct ad links as well as other related terms. Clicking on the related terms opens a new page with direct ad links. The service also lets you add a “for saleâ€ sign to your site to receive offers on domains. ParkingSite uses Google ads.
Now, for the not-so-good stuff. All domains have to be approved before going live. This isn’t a big deal because it usually takes just a couple hours. Keyword optimization is still an issue. At first you could submit a keyword along with your domain, and these keywords would be optimized within a week. But it appears the keyword suggestions were ignored, and you had to go to DNForum and make a post to request keyword optimization. That’s a lot of work to get optimized. Also, stats are sometimes not updated for a few days. I understand that some of the delay is due to Google, but my favorite parking service TrafficClub has managed to consistently offer Google stats the next day. ParkingSite doesn’t tell you how many clicks you received, which isn’t a big deal since what really matters is your revenue per thousand impressions (RPM). It seems that ParkingSite’s impression stats are non-unique, so they will report more impressions than some other services (which deflates RPMs).
OK, so what really matters is the payout. I consistently get about $23 RPM on TrafficClub. I’m not getting close to that on Parkingsite.com, with my RPM well below $10. Take a few examples. (Note that I purposely moved my lower RPM domains to ParkingSite to see if I could do better).
StlNews.com: My RPM at Sedo was $10.25. My RPM at ParkingSite as measured by ParkingSite’s impressions is $6.14. However, if I use the same number of impressions that Sedo reported in an average month, ParkingSite’s RPM was $15.28, so ParkingSite wins.
BoyGeorgeDJ: My RPM at TrafficClub was $9.68. At ParkingSite using the same monthly impressions as TrafficClub the RPM was just $1.70
BaseballCardShows.com: My RPM at Sedo was $23.54. ParkingSite using the same number of impressions was $7.50.
So far about 75% of my domains have performed worse at ParkingSite than TrafficClub and Sedo. To be fair, all of these domains have fairly low traffic, which can sometimes skew results, and I only moved about 10 domains to ParkingSite.
There’s also an issue about how much ParkingSite pays out. In an early post after ParkingSite.com came out of beta Adam Dicker said that they were paying out 95% of what they received. This is an extraordinarily high number and got me really excited. But a couple weeks ago ParkingSite started an affiliate program offering 10% of whatever your referrals earn. Now do the math on this. If you refer someone who makes $95.00, ParkingSite would payout a total of $104.50. According to the 95% payout rule, that would mean ParkingSite is losing $4.50. That can’t be the case. I posted a question about this and an admin came back with an incomplete answer. After asking for a clarification, I haven’t heard back. Just today someone posted a followup on the DNForum thread, saying they want to try out ParkingSite but are waiting for this critical question to be answered.
The bottom line: Parkingsite.com has great potential and is setting the bar for parking templates. RPMs seem low. Try out a few domains to compare it to other services, and move underperforming domains from other services to ParkingSite to give it a shot.
I hope Parkingsite.com improves, and I will update my review over time.