Friday, June 15th, 2012
Company may offer short term registrations if awarded domain names.
Go Daddy is proposing a couple twists in its plan to offer .home and .casa domain names to the public.
A big one: registrations as short as one month.
“Why pay for a year if the domain name will not be needed for a year?”, the company asks in its application.
This makes since for real estate domains. When I put my house on the market last year I registered our street address as a .com domain with a one year term. We only needed the domain for the month the house was on the market, though.
I’ve seen some registrars offer existing domains on a monthly (or even trial) basis when bundled with a web hosting service. In those cases if the customer bails after a month then the registry gets stuck with a loss since the registrar paid the full year registry fee on the domain.
Go Daddy may also offer its other products as tie-ins to the domain names, such as Go Daddy?s InstantPage product.
The .home and .casa domains would not be limited to real estate use. The company also proposes uses for “Everything for the Home”, e.g. decorating, remodeling, etc., and as a “Personal Space”. Its not clear if monthly options will be available for all uses.
Pricing is slated to be less than $3 per month. At as much as $27 a year it may seem high, but this is where pricing gets convoluted with new TLDs. If they are bundled with other services, it might actually be cheaper than someone’s current monthly package. With monthly pricing, it’s also possible that registrations for more than a few months would be priced lower, putting them in line with existing TLD prices.
Go Daddy would also commit to a maximum of 3 price increases during the first ten years of the domain. These increases, which can only take place after the second year, would be limited to 7% per increase.
Both .home and .casa are contested by multiple applicants.