Displaying posts tagged under "Frank Schilling"
Due in part to poor distribution, initial launches fail to garner same traction as other launched TLDs.
Frank Schilling’s Uniregistry released its first two top level domain names in general availability yesterday.
According to the latest zone files, there are around 2,000 registered .sexy domain names and almost 700 .tattoo.
Although zone files don’t include all registered domain names, these numbers seem to jive with initial tallies Frank Schilling provided on twitter yesterday.
Because of the timing of zone file publishing, this zone file doesn’t include the first full day of launch. It should include domain names that were pre-ordered, though.
Yesterday Frank Schilling tweeted:
As I wrote on Monday, Uniregistry’s domain names aren’t available at most of the big domain name registrars. This apparently has to do with Terms of Service and contract wrangling. There were also apparently some technical difficulties.
I know Schilling looks at new TLDs as a marathon instead of a sprint. At the same time, a domain that does well out of the gate can take on a life of its own and grow into a good business. .Sexy and .tattoo were handicapped out of the gate.
The good news for Schilling is he has plenty more domains coming out and time to figure out how to make them work.
Oh, and in case you’re wondering: I’m not the Andrew that registered AndrewIs.sexy.
.Tattoo and .sexy enter general availability tomorrow, although relatively few registrars are offering the domain names.
Frank Schilling’s first two top level domain names, .tattoo and .sexy, enter general availability tomorrow at 11 am EST.
Judging from registrar support so far, Uniregistry’s first two domains are going to be a bit hampered. That may be good news for you, as it will give you a better opportunity to get domain names if you’re interested in these two extensions.
Uniregistry’s accredited registrar page is missing a number of the biggest players, most notably GoDaddy. Based on my sampling, GoDaddy is far-and-away the biggest registrar for new top level domain names so far. They seem to account for close to (if not) half of all post-sunrise domain name registrations.
Web.com, Tucows, and even 1and1 are also missing (although a sister company of 101 is on the list).
Others that are on the list don’t seem to be pushing pre-registrations. For example, when I search for a .tattoo or .sexy domain at Name.com, it won’t let me pre-register them. It offers a number of other domains for pre-registration instead.
Based on public comments Schilling has made, I expect his domains to be priced closer to .com than what we’re seeing in other top level domain names. 101domain.com is asking $19.99 for .sexy domains and $29.99 for .tattoo. eNom.com wants $30 and $37, respectively.
While the lack of registrar support is bad news for Uniregistry, it may be good news for you. If you have your eye on a .sexy or .tattoo domain, you’ll have a better chance of getting what you want.
Uniregistry plans a more inclusive sunrise, no landrush, and simpler pricing.
Frank Schilling’s Uniregistry is taking a very different approach to launching its domain names than most other registries.
Rather than squeeze out every last drop of revenue possible from launch phases, it’s doing what it can to push its domains into the hands of registrants. That’s according to launch documents it has filed with ICANN as well as public statements Frank Schilling has made.
Uniregistry has expanded its sunrise to cover more than just the domain names mandated by ICANN.
The ICANN rules only apply to what’s left of the dot. Under general policies if you have a trademark on “Merry Christmas” you can make a sunrise claim on MerryChristmas.Christmas but not Merry.Christmas.
Uniregistry is expanding this to offer “spanning the dot” trademark claims. In the above example, the trademark holder could make a sunrise claim for Merry.Christmas.
Landrush is the time that most registries try to squeeze extra revenue out of domain names. Sandwiched between sunrise and general availability, costs are typically high. Multiple requests for the same domain might go to auction. There has been some “innovation” in this space for new TLDs. Donuts, for example, has a short “Early Access Program.” But the idea behind all of these is similar: get more money for domains from those who want them early.
Uniregistry is skipping this and going straight to general availability.
Many registries are holding back premium domain names to sell for high prices. Others are introducing variable pricing that means any good domain name will cost much more than the (now standard) $25-$50 prices.
Based on comments Frank Schilling made during his keynote at NamesCon, this doesn’t seem to be the case for Uniregistry domain names. The registry will hold some domains back, but not with the intention of selling them to the highest bidder later.
Instead, almost all domain names will be available on a first-come, first-served basis at regular prices.
This is why Uniregistry’s domain names will be more appealing to domain investors. There will be more potential for margin in flipping the domain names.
It’s also why I think Top Level Domain Holdings will end up speculating in a lot of Uniregistry’s domain names.
TLDH plans to apply its own premium name pricing calculations to other registries’ domains and acquire ones that it thinks the registries have underpriced. With Uniregistry’s even pricing model, that will likely apply to a lot of its domain names.
Here are my notes from Frank Schilling’s keynote at NamesCon this evening. In a couple spots I changed the order of his comments because he discussed the same issue at two or more spots in his talk (mostly in response to Q&A).
The introduction of new TLDs is an evolution. It’s going to take many, many years.
There are 7 billion people on earth, so for the most part nobody has domain names. This is because domains are very hard to use. That’s why people use Facebook instead of domains. It’s simpler to create a Facebook page.
With deregulation including ending registry/registrar integration, it will be easier to use domains. This is going to make a big difference.
Innovation will unlock the value of domains.
These new names will not, not, not make .com domains go away. Even though an 800 number is harder to use than 888 (one number), I still want an 800 number because it was first and people think about it.
There is no way to undermine the jaugernaut that .com is overnight. But remember, only 1% of people use names. As that grows, people are going to buy these new names.
There may be a short time that your .com portfolio is affected. People may try out new domains, but they’ll say “I really should get the .com.”
You haven’t had registries come out with meaningful strings at hand registration prices in more than a decade. Yes, there are some new TLDs coming out that will be more expensive. But there will be an opportunity to get good domains at low prices. That opportunity hasn’t been here for many years.
Audience question: what worries you most about upcoming landscape?
Frank: Well, there’s a lot of uncertainty. Here I am selling new gTLDs, what does all that available inventory do to the seconary marketplace for com/net? I think adding all these new names grows the pie. If you have really lousy names you might be in trouble. Maybe you can’t sell them for as much as before. But if you have names that get even a small level of traffic, you’ll still be able to sell them for something.
I’d just say that putting your head in the ground and wishing all these new TLDs away isn’t going to help you.
This year is a really good year to “make it happen.” Be smart. Do what got you here. Get the good ones at low prices that you can get. Hold on to them, manage them prudently, then sell them.
I don’t know what a lot of these exensions will be used for. Some that people say are going to be great I don’t think will be, and there will be some that people think are going to fail that will take off.
We’re going to see some that were uncontested selling more domains than ones that went for $14 M at auction.
As for what new TLDs mean for the industry…Uniregistry will spend $40 million getting some of these names, that’s if I use my own money. But if I take investor money even more will get spent. Anytime someone spends a lot of money, that’s neat. We’ll spend money on marketing, you’ll see more people at conferences. And we’re not the largest player. So this is good overall for the industry.
When you consider which domains to buy, consider the registry, how it’s being run, etc. I bought $1.8 M worth of .xxx domains. I would have bought more, but the interfaces that delivered these, the registrar interface sucked so badly, that I had no confidence in the namespace. When you buy new TLDs you should look at how good the registry is, what tools are with them, etc.
Audience question: Frank, will you invest in others’ new TLDs (i.e. register SLDs in other people’s TLDs)?
Answer: No. I have my hands full running my own registries. But I’ll carry them at my own registrar. On February 28 I’m going to launch my registrar, which we think will have a great deal of utility. Some really unique innovation in there. I want it to feel a little bit like the iphone. That’s hard to do with a registrar. I’m going to offer other people’s domains at the registrar.
Will Google pay more to domain name owners in 2014? Frank Schilling thinks it’s possible.
Frank Schilling just sent a newsletter to DomainNameSales.com clients, and in it he makes a couple predictions for 2014.
One is that new top level domain names will be a big deal. It’s no surprise that Schilling, who has invested tens of millions of dollars in new TLDs, would say this. But he also argues that existing second level domain name owners will benefit from the added attention on domain names in 2014:
Bringing more diamonds out of the ground does not make the price of diamonds go down. If you have good keyword weight and brandable name inventory the wind will be at your back in 2014.
Hmm. Not sure that’s the right analogy. Bringing more diamonds to market does make the price of diamonds go down. But it’s clear that Schilling thinks good .com domain names are going to be fine for now.
(Oh, and queue comments about AM and FM radio…)
Most surprising to me is that Schilling thinks there may be upside in domain parking next year. In addition to some parking improvements, Schilling thinks the upstream ad marketplaces (e.g. Google) are likely to pay more at some point in 2014.
In 2013 Google made some changes to domain name parking that have resulted in downward pressure. Yet some of the changes will “clean up” the channel, so perhaps this is why Schilling thinks the tide may turn a bit in the coming year when it comes to payouts. Or maybe it’s just a sales pitch.