Domain Name Wire

Domain Name Wire

Displaying posts tagged under "Frank Schilling"

  • Next week is colorful for new TLDs: 5 Schillings, Afilias colors, and a bit of buzz

    1. BY - Apr 10, 2014
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    3. 0 Comments

    Lots of new domains enter general availability next week, and only two of them are from Donuts.

    Only two of Donuts’ new top level domain names enter their “true” general availability phase next week. It will still be a big week for new TLDs as other applicants launch domains.

    April 15

    .Buzz gets buzzing on Tuesday with broad registrar support. GoDaddy is charging $49.99 and I’ve found other registrars charging as low at $37.99.

    Tax day is also Frank Schilling’s big day. (Of course it’s not tax day for Shilling down in Cayman!)

    He’s launching .link, .gift, .guitars, .pics, and .photo.

    Schilling’s Uniregistry still doesn’t have GoDaddy on board for these domains, so you’ll have to look elsewhere. I’m sure the domains will be available at on Tuesday, but there’s no pre-ordering option there.

    The cheapest I’ve found is .link $9.99, .gift and .pics $19.99, .guitars and .photo $29.99.

    It will be interesting to watch .photo since Donuts already launched .photos. .Photos has close to 10,000 registrations so far.

    April 16

    Donuts Wednesday will be a little quiet this week with only two domains hitting general availability: .holiday and .marketing. .Holiday is in Donuts’ highest price tier, so you can expect to pay $50+. Marketing is in the second tier and will generally cost $30-$40 retail.

    April 17

    Afilias has a “colorful” week as it launches its first six new TLDs: .pink, .red, .blue, .kim, .shiksha (Hindi for Education) and .移动 (Chinese simplified for Mobile Phone).

    It’s pricing is rather reasonable. I found all of the domains available for $16.99 at eNom quoted me $26.00.

    It doesn’t have GoDaddy on board yet, which doesn’t bode well for the launch.

    Also on Thursday, I-Registry might launch .onl in general availability. shows a launch date of April 17 for $14.99 and shows that trademark claims start. But there’s very little on I-Registry’s website about the launch, dates, registrars, etc. In fact, their .rich domain name had trademark claims starting today, but I can’t seem to find a place registering it (at least this morning).

  • A first look at Frank Schilling’s new domain name registrar

    1. BY - Mar 16, 2014
    2. Domain Registrars
    3. 27 Comments

    Uniregistry (the registrar) will roll out to the public on Monday.

    uniregistry-regFrank Schilling’s domain name registrar Uniregistry is due to launch this week (likely Monday) and Domain Name Wire took an early look over the weekend.

    Although officially named Uniregistrar with ICANN, the registrar will be known as Uniregistry to customers. That’s the same name as the registry that Schilling is using to offer potentially dozens of new top level domain names. The registrar will operate at and the registry will move to

    Year after year when I run the Domain Name Wire survey, domain name owners consistently rank security and price as the two most important considerations they make when choosing a registrar.

    It’s difficult to judge a registrar’s back end security, but on the front end Uniregistry has what I consider is a must for registrars these days: two-factor authentication.

    Uniregistry’s two-factor authentication uses existing authentication apps. You don’t have to wait for a text message code or download a new app to get your single use codes. I was able to use my existing Google Authenticator app that I used to access Gmail to access Uniregistry as well:


    That’s convenient.

    On the price side, it remains to be seen how competitive Uniregistry is. The list price for .com is $12.88 per year, which is more than what most domainers pay their registrar. However, it’s in line with what most domain registrars advertise to their typical customer.

    Schilling told Domain Name Wire that bulk and domain industry professionals will be able to register domains a “market rates”.

    Domain registrations will also come with free privacy offered by

    There’s one other key feature that domain investors consider when choosing a registrar that I haven’t included on my survey in the past: integration with domain name sales channels.

    Schilling says that Uniregistry will connect with his own sales platform shortly after launch. He’s working on GoDaddy/Afternic and Sedo as well, but indicated that might be a longer process.

    Uniregistry will also offer easy Gmail integration and forwarding to social media sites. These are features targeted to non-techies. Schilling has been evangelizing the need to make using a domain name dead-simple, and these features seem targeted to this goal. The simplicity of Uniregistry reminds me a lot of Tucows’ Hover.

    Will domainers flock to Uniregistry? My guess is not at first. Registrar services are not sticky, but they’re stickier than domain parking and sales. There are switching costs in both time and money to move your domain portfolio to a different registrar.

    While Uniregistry has the requisite features at launch, it is missing some of the features I’ve come to appreciate at other registrars. Uniregistry can certainly win over people like me, but I’ll personally take a wait-and-see approach until the registrar beefs up its domainer-centric offerings including sales distribution.

  • Frank Schilling’s .Sexy close to 2,000 domains, .Tattoo 700

    1. BY - Feb 26, 2014
    2. Uncategorized
    3. 15 Comments

    Due in part to poor distribution, initial launches fail to garner same traction as other launched TLDs.

    Dot SexyFrank Schilling’s Uniregistry released its first two top level domain names in general availability yesterday.

    According to the latest zone files, there are around 2,000 registered .sexy domain names and almost 700 .tattoo.

    Although zone files don’t include all registered domain names, these numbers seem to jive with initial tallies Frank Schilling provided on twitter yesterday.

    Because of the timing of zone file publishing, this zone file doesn’t include the first full day of launch. It should include domain names that were pre-ordered, though.

    Yesterday Frank Schilling tweeted:


    As I wrote on Monday, Uniregistry’s domain names aren’t available at most of the big domain name registrars. This apparently has to do with Terms of Service and contract wrangling. There were also apparently some technical difficulties.

    I know Schilling looks at new TLDs as a marathon instead of a sprint. At the same time, a domain that does well out of the gate can take on a life of its own and grow into a good business. .Sexy and .tattoo were handicapped out of the gate.

    The good news for Schilling is he has plenty more domains coming out and time to figure out how to make them work.

    Oh, and in case you’re wondering: I’m not the Andrew that registered

  • Frank Schilling’s first two top level domain names available tomorrow

    1. BY - Feb 24, 2014
    2. Uncategorized
    3. 3 Comments

    .Tattoo and .sexy enter general availability tomorrow, although relatively few registrars are offering the domain names.

    UniregistryFrank Schilling’s first two top level domain names, .tattoo and .sexy, enter general availability tomorrow at 11 am EST.

    Judging from registrar support so far, Uniregistry’s first two domains are going to be a bit hampered. That may be good news for you, as it will give you a better opportunity to get domain names if you’re interested in these two extensions.

    Uniregistry’s accredited registrar page is missing a number of the biggest players, most notably GoDaddy. Based on my sampling, GoDaddy is far-and-away the biggest registrar for new top level domain names so far. They seem to account for close to (if not) half of all post-sunrise domain name registrations., Tucows, and even 1and1 are also missing (although a sister company of 101 is on the list).

    Others that are on the list don’t seem to be pushing pre-registrations. For example, when I search for a .tattoo or .sexy domain at, it won’t let me pre-register them. It offers a number of other domains for pre-registration instead.

    Based on public comments Schilling has made, I expect his domains to be priced closer to .com than what we’re seeing in other top level domain names. is asking $19.99 for .sexy domains and $29.99 for .tattoo. wants $30 and $37, respectively.

    While the lack of registrar support is bad news for Uniregistry, it may be good news for you. If you have your eye on a .sexy or .tattoo domain, you’ll have a better chance of getting what you want.

  • Uniregistry’s new TLD launch plans are different from the others

    1. BY - Jan 24, 2014
    2. Domain Services
    3. 8 Comments

    Uniregistry plans a more inclusive sunrise, no landrush, and simpler pricing.

    UniregistryFrank Schilling’s Uniregistry is taking a very different approach to launching its domain names than most other registries.

    Rather than squeeze out every last drop of revenue possible from launch phases, it’s doing what it can to push its domains into the hands of registrants. That’s according to launch documents it has filed with ICANN as well as public statements Frank Schilling has made.


    Uniregistry has expanded its sunrise to cover more than just the domain names mandated by ICANN.

    The ICANN rules only apply to what’s left of the dot. Under general policies if you have a trademark on “Merry Christmas” you can make a sunrise claim on MerryChristmas.Christmas but not Merry.Christmas.

    Uniregistry is expanding this to offer “spanning the dot” trademark claims. In the above example, the trademark holder could make a sunrise claim for Merry.Christmas.


    What landrush?

    Landrush is the time that most registries try to squeeze extra revenue out of domain names. Sandwiched between sunrise and general availability, costs are typically high. Multiple requests for the same domain might go to auction. There has been some “innovation” in this space for new TLDs. Donuts, for example, has a short “Early Access Program.” But the idea behind all of these is similar: get more money for domains from those who want them early.

    Uniregistry is skipping this and going straight to general availability.

    General Availability

    Many registries are holding back premium domain names to sell for high prices. Others are introducing variable pricing that means any good domain name will cost much more than the (now standard) $25-$50 prices.

    Based on comments Frank Schilling made during his keynote at NamesCon, this doesn’t seem to be the case for Uniregistry domain names. The registry will hold some domains back, but not with the intention of selling them to the highest bidder later.

    Instead, almost all domain names will be available on a first-come, first-served basis at regular prices.

    This is why Uniregistry’s domain names will be more appealing to domain investors. There will be more potential for margin in flipping the domain names.

    It’s also why I think Top Level Domain Holdings will end up speculating in a lot of Uniregistry’s domain names.

    TLDH plans to apply its own premium name pricing calculations to other registries’ domains and acquire ones that it thinks the registries have underpriced. With Uniregistry’s even pricing model, that will likely apply to a lot of its domain names.