Thursday, April 18th, 2013
American Express’ domain expires in about six weeks. Here are other companies that need to pay attention.
Regions Bank, part of a Fortune 500 company, let its domain name registration expire over the weekend. As a result, thousands of customers were unable to conduct online banking transactions.
Generally, when a domain expires and is taken offline, that also means emails to and from employees won’t be delivered as well.
In other words: letting your domain expire is a big screw up.
I just ran a check on the 2012 Fortune 100 list to see now many of them have their key domain name expiring in 2013. 1
56 companies have domains set to expire, and some as early as six weeks from now.
The good news is that almost all of these companies use a brand protection registrar such as CSC or MarkMonitor. Presumably, these registrars have safeguards in place to auto-renew key domains. I also doubt they take a domain offline the moment it expires. (New rules that go into effect August 31 will require registrars to cause a DNS interruption at some point in the expiration/deletion process.)
That said, if you’re American Express, why haven’t you already renewed your domain for another 10 years? Big brands should make sure they never have a key domain expiring within 12 months. That’s the kind of safeguard I’d add if I ran one of these companies.
Here’s the full list:
Company, Domain, Expiration
American Express americanexpress.com 6/3/2013
Ingram Micro ingrammicro.com 6/26/2013
Lowe’s lowes.com 6/28/2013
Coca-Cola coke.com 7/6/2013
New York Life Insurance newyorklife.com 7/10/2013
Goldman Sachs Group goldmansachs.com 7/25/2013
Berkshire Hathaway berkshirehathaway.com 9/5/2013
Lockheed Martin lockheedmartin.com 10/11/2013
Johnson & Johnson jnj.com 10/31/2013
MetLife metlife.com 11/13/2013
Delta Air Lines delta.com 11/22/2013
FedEx fedex.com 11/29/2013
United Continental Holdings United.com 12/16/2013
Liberty Mutual Insurance Group liberymutual.com 12/16/2013
Bank of America Corp. bankofamerica.com 12/27/2013
Update: I missed one. Cardinal Healthcare’s domain Cardinal.com expires in October.
For companies that have multiple sites but a key consumer facing one, I ran the check on their key consumer facing web site (e.g. coke.com for Coca-Cola).