Displaying posts under "Domain Services"
Company goes direct to customers to promote its niche domain names.
“If you build it, they will come.”
Not if they don’t know you’ve built it!
Although there are close to 200 new top level domain names on the market, dozens of them niche domains for particular industries, very few people know about them. I’d bet fewer than 1% of business owners have ever heard of new TLDs, let alone most of the niche extensions.
New TLD backers need to get in front of business owners and explain their domain names face-to-face.
That’s exactly what Donuts is doing at the WWDMagic fashion event in Las Vegas this week.
I’m not going to write about every company that exhibits at an industry conference, but I think this is unique enough at this point to warrant covering. Donuts also recently exhibited at a photography even in the UK.
Here’s a picture of Donuts’ booth, which promotes its fashion domains including .boutique, .shoes and .clothing.
(photo via @donutsinc)
StartingDot and Rightside join Donuts with new top level domain name releases this week.
Last week was a Donuts-only week for new TLDs. This week the mega-registry is joined by Rightside and StartingDot.
On Wednesday, Rightside will launch .haus. That’s German for “house”. Expect to pay anywhere from $25-$40 for .haus domains.
Also on Wednesday, four financial Donuts domain names exit EAP and revert to regular pricing:
.cash, .tax, .fund and .investments.
.Investments falls in a price category I’ve never seen before. GoDaddy is charging $129.99, which means the wholesale price for the domain is probably around $65. Previously I’ve only see GoDaddy charge as high as $69.99 for Donuts domains. (I’m checking to see if Donuts has offered other TLDs at this price.)
That’s how much you’ll pay for .tax and .fund. .Cash falls in what I’d previously call the middle price tier.
Donuts also starts early access for four domains this Wednesday: .furniture, .discount, .fitness and .schule (German for school).
StartingDot releases .bio in general availability this Thursday. StartingDot is pitching it with two meanings: either personal use (short for biography) or short for biodiversity, e.g. agriculture, biology, etc.
This is the second TLD StartingDot has released. It previously released restricted .Archi domain for architects. It will also be the registry for .ski.
Domain Name Industry Brief shows continued growth of registered domain names.
Verisign released its Domain Name Industry Brief (pdf) today , estimating that the total base of registered domain names grew by 5 million to 276 million in Q1 this year.
(Yes, that’s Q1 — not the most recently concluded quarter.)
That’s 1.7% more than at the end of Q4, and 7.5% growth year-over-year.
The base of country code domain names grew at a faster clip than gTLDs, with a 2.9% increase quarter over quarter and a 13.1 percent increase year over year.
There wasn’t a big shakeup in overall rankings. Russia’s .ru surpassed .info as the the 8th biggest TLD overall. (More likely, .info fell below .ru.)
125 generic top level domain names were delegated in the root during the first quarter as new TLDs launched. A couple of them should crack into the top 10 gTLDs list when second quarter numbers are calculated.
Investor does a pretty good job explaining how Verisign has a license to print money.
Verisign has a wonderful license to print money.
Its contract with ICANN to run .com allows it to charge $7.85 per .com domain name registered. The company enjoys fat 55% operating margins as a result.
Stephen Pomeroy of Pomeroy Capital Partners, L.P. recently sent a letter to his limited partners about Verisign (of which his fund is a stockholder) and published it on SeekingAlpha.
The crux of the article is that the IANA transition away from the U.S. government will have no affect on Verisign and its contract to run .com. He’s right.
Pomeroy also does a good job explaining the agreement and why it provides a stable future for Verisign.
One point in his letter that I take issue with is the idea that Verisign is hedged against eroding market share from new TLDs:
Additionally, ICANN is in the early stages of introducing a whole slew of new gTLDs possibilities including such “blockbusters” as .today, .ninja, .company, and .tips!11 While much has been made of this new “land-rush” of domains, .ninja hardly seems like a plausible threat to the long establish standard of .com or any of the alternatives already available. Nonetheless, it is always good to be prepared. Accordingly, should any of the new gTLDs prove more popular than anyone expected, VRSN stands to benefit as applicants for approximately 200 of these new gTLDs are already in contract with VRSN to provide back-end registry services.
The problem with these 200 registry contracts is that they’re mostly .brand applicants. They won’t be high volume TLDs, for the most part. Verisign will also make much less per domain registered with these third party TLDs than on a .com registration.
Ultimately, I’d argue there are two levers that investors in Verisign should consider: growth of .com and renewal pricing.
How much more will .com grow? If it stops growing, will it remain basically flat or will it shrink?
On the pricing side, how much will Verisign be able to charge going forward?
As Pomeroy notes, Verisign has a presumptive right of renewal of the .com contract. However, that doesn’t mean Verisign will be able to charge $7.85 forever.
In fact, Verisign stock took a huge (although temporary) hit when it renewed its contract last year. Its previous contract allowed it to increase .com prices 7% per year for four out of the six years of its contract. The new contract requires it to maintain a $7.85 price throughout the term, barring extraordinary circumstances. (I don’t doubt they’ll try to invoke an increase, although their margins might have to shrink first.)
Will the next contract renewal include stable prices? Worse, a decrease? Or will competition from new TLDs mean a more lax contract with the option for price increases?
Site generates list of available domain names for naming a baby.
A lot of domain name registrars have pushed out PR in recent years about parents snapping up a domain name for their newborn babies.
I have one matching my daughter’s name, and even registered them up for my nieces and nephews should they ever want to use them.
A new site aims to help parents name their baby by telling them what domain names are available.
Call it crazy, but it’s kind of fun.
Just enter the future baby’s last name and sex and AwesomeBabyName.com comes back with a list of available FirstnameLastname domain names:
It searches only for .com domain names. Will that still matter when junior grows up and goes to college? Maybe he’ll prefer JohnSmith.rocks. Or even JohnSmith.wtf.