This company realized a .io domain wouldn’t cut it.

Here’s another cool story about a company realizing the importance of owning the ideal domain name and paying for it.

Snappa upgraded from Snappa.io to Snappa.com for $40,000. You can read the full story here, but here are the highlights:

Inspired by Sumo.com: the founders were inspired by Noah Kagan’s podcast about why he paid $1.5 million for Sumo.com.

Also inspired by Teamwork.com: they also saw a presentation about the growth of TeamworkPM.net when it bought Teamwork.com.

People were confused by the .io domain: some customers emailed asking why their site was down because they went to snappa.com instead of snappa.io.

Legitimacy: they wanted to own the .com to show they were legit.

They could pay over time: Like Sumo.com, they agreed to pay some upfront ($20k) and the rest over time.

The blog post outlines the negotiations as well. It’s quite interesting.