47 / 72 Inc. is already drawing negative attention from celebrities because of its trademark filings.
A company has filed over 70 trademark applications in an effort to register trademarks similar to famous brands, popular slogans and terms used by celebrities and brand owners.
Lin has spent $34,000 on trademark filing fees for trademarks such as Periscope, House of Mouse, Swiper No Swiping, Oh Snap! Chat., and even the names of Pokemon Go teams like Team Valor.
His company has also has applied for trademarks matching valuable domain names including Pets.com and X.com. Dot.com darling Pets.com now forwards to PetSmart.com and X.com was a predecessor to PayPal.
Lin told Domain Name Wire that he believes he can trademark these terms because their owners (in the cases in which there are trademarks) haven’t trademarked them for the same class of goods, namely online retail.
The applications have been filed on an intent-to-use basis.