It owns a three-letter .com for its French audience, too.
Last week in Montreal, I went to the Canadiens vs. Bruins game with other people attending the ICANN meeting. Something caught my eye during the second period (see picture).
While most people visit the National Hockey League’s website at NHL.com, the league also owns LNH.com. LNH brings you to a French version of the NHL’s website at NHL.com/fr.
LNH stands for Ligue Nationale de Hockey.
The league appears to have acquired LNH.com in 2006. I can’t find a public price for the purchase.
Interestingly, the NHL still keeps its primary domains at Moniker rather than a brand protection registrar. The other three major North American sports leagues (MLB, NBA and NFL) use corporate brand registrars.