A deep dive into how .London and .NYC are being used.
The .London and .NYC top level domain names were both launched last year and have risen to the top of new TLD leaderboards. .London currently has about 60,000 registrations and .NYC has topped 75,000 in the zone file.
Does that mean .NYC is “beating” .London?
It’s interesting to compare the two domains. Both are world cities and major financial centers. Yet there’s a big difference in eligibility for these domains. Anyone can register a .London domain; .NYC is restricted to residents and business owners in the city. And once you dig deep into how the domains are being used, there are a number of ways to judge their success.