In light of Uniregistry’s price hike, I decided to get a better view into one of its low-volume TLDs.
Uniregistry is getting ready to jack up the price of many of the top level domain names it operates, especially vertical TLDs with low volumes.
.Guitars, for example, will see its retail price quintuple from about $20-$30 to $100 or more.
Uniregistry founder Frank Schilling says the price increase is necessary to make strings like .guitars profitable.
Indeed, .guitars is a very small TLD. There were just 1,546 names in the zone file when I downloaded it earlier this week. (nTLD stats says there are 1,851 registrations.)
Even if the wholesale price is $15, .guitars barely covers the $25,000 annual ICANN fees for the name.
I wanted to get a better understanding of the .guitars zone and the type of registrants using it to see what impact the price change will have. So I dug in, bigly. Over the past 24 hours, I nearly 1,000 .guitars domains by hand to see how they are being used.
Of the 1,546 names in the zone, 117 were registered by the registry. A further 13 resolved to expiration pages. I’m sure more are in various phases of expiration, but I decided to remove only the 13 that resolved to an expiration page or had expiration name servers.
That left 1,416 names… Click to continue reading…