Usually a very long time.
Brandable domain names are an interesting domain investment. I’d split brandable into two buckets:
- One word dictionary domain names that can be used as a brand unrelated to the dictionary meaning. Examples are colors, animal names, as well as verbs and other nouns.
- Made up words and two+ word combos.
It can take a while to sell either of these two to an end user. And while the first category can be sold to other domain investors, the market for reselling brandables is more limited.
In BrandBucket’s most recent newsletter, the company disclosed how long domains were listed on its service before they sold.
For the most recent month, the median listing time of domains that sold was 29 months. The shortest was 33 days and the longest was over 10 years.
Think about that. This is the time it took for domains to sell, but only a minuscule fraction of the domains on BrandBucket ever sell. And BrandBucket screens out the bad domains, too.
Brandable domains, specifically made up words and keyword combos are tricky. It’s nearly impossible to do outside marketing to end users.