Sedo launches white label solution for registrars to sell aftermarket domain names.
Domain name aftermarket Sedo released its new SedoMLS system today. The system allows domain registrars and other partners to plug in a domain sales aftermarket engine that offers domain names at fixed prices. For example, a domain registrar may offer aftermarket domains for sale in response to a customer’s domain query.
Domain sellers will get additional exposure on registrar partners’ sites for their domain names that are listed with fixed prices.
Admittedly, most of the 15 million domain names listed at Sedo do not have an asking price. For now, domain registrars’ own portfolios will probably make up many of the domains offered for sale through SedoMLS. In the future Sedo will be encouraging more fixed price listings. It is currently testing a limited release of an auto-appraisal tool to help sellers set an asking price.
M. Menius says
Sounds like a good move. Sedo always hampered themselves by not allowing fixed prices above 10k. They also would not allow cancellation of low ball offers requiring that seller first respond to buyer low ball with a price. This too was a poor practice that was repeatedly criticized, but never corrected by Sedo.
Have not been on their site in a long time. May stop by to see if they’ve implemented improvements.
Matt says
“They also would not allow cancellation of low ball offers requiring that seller first respond to buyer low ball with a price. This too was a poor practice that was repeatedly criticized, but never corrected by Sedo.”
Right, that is because this leads to double or even triple the sales if you were to set a fixed price. They posted this somewhere on their site, I’ve read it a year or two ago.
They claim that domains that are open for all offers lead to more sales than those with fixed prices. Quite logical if you ask me, so I am not sure if I am to believe that they want to start making their sellers put prices on domain names. I mean, I think as a company like Sedo, they already learned that it is a bad idea just by looking at what eBay has become.
Matt says
Typo in my post, I mean that offers lead to more sales than fixed price.
So I do not agree with you that it is a poor practice. I think it is a quite logical practice that ultimately leads them to double or triple their marketplace revenue.
People that set fixed prices tend to set unrealistic prices for their domain names. Domain names that are worth $1000, are set with a 50k fixed price. When a buyer sees this he/she automatically does not even bother submitting an offer that is way below the seller’s expectation.
And buying many domain names in the domain industry, I know how sellers sometimes even started out with 6 figure numbers, and ended up at 4 figure sales.