ConvertKit’s founder discusses the long journey to rebranding as Seva.
ConvertKit has become a successful email marketing platform with $1 million a month in recurring revenue. But it became apparent to founder Nathan Barry and his team that the company needed to rebrand. On today’s show, Nathan discusses the two-year journey of renaming the company, including the intense negotiations to buy Seva.com. It’s a great entrepreneurial story and a great domain name story wrapped into one.
Also: Payoneer quits the escrow business, DomainTools sued and happy birthday Google Adsense.
Podcast: Play in new window | Download (Duration: 33:49 — 27.1MB) | Embed
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brand says
Enjoyed the interview, great story…
Rich T says
Seva.com fails the ‘radio test” and is meaningless.
Sounds like an expensive rebrand for the sake of being able to use a four letter dot com domain name.
If seva.com was the only option then my opinion is that there’s more value to longer domain name. It could consist of a number of words, could be descriptive, and may even cost less. Above all else, it would have some meaning.
Nick says
One of my favorite interviews on here. Also, an great name that is easy to remember. Nice choice of name. Even has a nice Sanskrit meaning. Reminds me of the brand Teva.