Verisign is promoting an article about .com when users search for “domain names” on Google.
I saw an interesting Google Adwords ad today when searching for “domain names”.
Most ads for this search are usually for domain name registrars such as GoDaddy. But this one caught my eye:
The ad links to this story on CBSNews.com, and was clearly promoted by .com registry Verisign to keep .com top of mind.
This got me thinking about promoting top level domain name choices to people when they turn to Google to find a domain name registrar.
When I searched for “new TLDs”, a term mostly used by people in the domain name industry, only one ad showed up. When I searched for “new domain names” and “new web addresses”, terms that are more likely to be used by non-domain pros, I found an ad for .co:
Some registrars also show ad text related to new TLDs for these searches, but .com and .co were the only two registry-promoted domains.
I think the VeriSign strategy is fairly clever for general awareness. New TLD companies should consider promoting positive news articles about their domains and new TLDs in general.
Tom g says
domainmondo.com was bidding on “new domains” and “new domain extensions” up until yesterday with FUD about how new gtlds break stuff.
DNsale says
I cant find that one while tried putting new TLDs in the search box