Prime.xxx registered by Amazon.com.
Amazon.com has picked up the domain name Prime.xxx, an interesting (likely defensive) domain name registration.
The company’s Amazon Prime program has millions of members. It started out offering free two day shipping for $79 a year. It has since added additional benefits, such as unlimited streaming of a large video library.
So why Prime.xxx? It’s probably just a defensive registration. It prevents someone from starting a streaming video service at Prime.xxx.
The company tried to hide this registration, using a whois privacy service to shield its identity. However, it left the technical contact as itself:
AmazonPrime.xxx is registered with the same whois privacy service, but the privacy service on that domain also covers the technical contact information in whois.
George Kirikos says
Prime.com was up for auction a little while ago (didn’t sell), so perhaps they’ll jump on that one, too?
@Domains says
Nice find! I wonder if they bought it in the aftermarket or just registered it?
FX says
i’m surprised they dont own prime.com
domain guy says
I don’t see it as a defensive registration
I see it more as vertical intregration..
A very sharp move by amazon…It could be a defensive registration a first mover advantage to protect the amazon trademark from being tainted who wants their tm affliated with porno??