Opportunity to block .xxx domain name registrations ends today.
Update: ICM Registry has extended sunrise period to Monday, October 31, 2011 at 16:00 UTC (Noon ET).
Companies that don’t want their trademark attached to a .xxx domain name have until the end of the day to take action.
The sunrise period for the .xxx domain name concludes today.
The sunrise period offers an opportunity to two groups: adult entertainment firms that wish to register domains related to their trademarks or existing domain names, and non-adult firms that wish to block their trademark from ever being registered in .xxx.
As of Monday the .xxx registry had already received 42,000 applications for .xxx sunrise.
As I’ve argued before, many small businesses don’t need to participate in sunrise. .xxx Registry fees are relatively expensive, which should keep cybersquatting down.
Also, there will be plenty of opportunity to reclaim or take down infringing domain names if they are registered.
Still, the one time blocking option makes sense for a number of businesses.
You can see a price comparison of .xxx sunrise applications here.
Landrush for .xxx domain names will begin November 8.
up.biz says
[ existing domain names, and non-adult firms that wish to block their trademark from ever being registered in .xxx ]
This option will get more registrations then the first one..