Domain broker files trademark application for a great slogan.
Domain name broker ProForma Inc has filed a trademark application for a nifty slogan: Why Build a Brand When You Can Buy One?
ProForma handles domain name brokerage for “some of the world’s largest portfolios of premium, generic domain names.”
Anyone who has ever visited a domain owned by Frank Schilling’s Name Administration is familiar with ProForma, as Schilling uses ProForma for domain inquiries.
The application is for goods and services of “Brokerage services in the field of internet domain names”. It was filed back in January and approved for publication today.
I think this is a great slogan for a domain brokerage, as it summarizes a key benefit to buying a quality domain name.
Karl Jackson says
I agree 100%. I do it all of time. Here are three powerful ones. CommentButton.com, ProductsCom.com and VodakaCorp.com
Karl Jackson says
Sorry for misspell. VodkaCorp.com Now that is a brand. 🙂
Jeff Edelman says
I agree it is a great slogan. I wish them success.
Josh says
I got one…
Why spend $8.95 when you can spend $89,950
To be completely honest if what he claimed was true, he averages sales of $25k over and over agin then there is no way what Frank considers worth $25k could even come close to being worth a brand.
$8.95 on a new reg and $20k in local adds would be better.
Not knocking the slogan, its true but the level of name required to fulfill the slogan is not what makes up most of his trades, according to him..just sayin.
Domain Report says
It is a good slogan and suits what a great domain can be.
Nate Eastwood says
Isn’t ProForma owned by Shilling himself ?
Andrew Allemann says
@ Nate – no, I believe Vern owns it.