Company registers boycott domain names after negative news report.
Luxury Italian coat maker Moncler saw its shares drubbed after an Italian news report suggested that makers of down jackets were plucking geese inhumanely. The company has responded in the press to the allegations, while also quietly scooping up domain names its haters might want to register.
Yesterday, Moncler registered:
- boycottmoncler.com /.net, plus boycot with one ‘t’
- boycott-moncler.com /.net
While I certainly understand the registrations, I’m confused as to why it didn’t register the typical defensive domain name “sucks”. MonclerSucks.com is still available. Seems like Defensive Registration 101.
From a new TLD perspective, Moncler uses Donuts’ protected marks service, so Moncler.exposed can’t be registered.
If the company wants to get really fancy, it could also register MonclerisaDweeb.com.