Facebook Lead Ads are a great way to affordably grow your email list. Here’s a tutorial.
Facebook is an extremely powerful advertising platform thanks to its ability to target people based on a rich dataset. It also offers many types of ads, and one particularly compelling one is the Lead Ad.
Facebook Lead Ads allow you to capture information about Facebook users without them ever leaving the Facebook site or app. Facebook also pre-populates information such as name and email address. This results in much higher lead conversion rates compared to ads that send users to your website that has a lead capture form. In my experience, conversions can be 10x with a commensurate drop in cost-per-lead.
One use for Lead Ads is to increase the size of your email list. Here’s how to do it. Click here to continue reading…