X.co officially launches.
A couple months ago I wrote about how GoDaddy had snagged x.co with plans to use it as a URL shortener. Late last week I noticed that @Godaddy was using x.co in its tweets; and now the service is officially open to all.
x.co has a lot of the features you’ll find in most URL shorteners, such as robust analytics. You can easily create an x.co link by pasting a longer URL in at x.co.
GoDaddy has been pushing .co domains and x.co will help give it visibility. At the bottom of the x.co page is a search box to get your own .co domain.
Speaking of which, rather than use x.co for link shortening you should think about creating your own. .Co is a great domain to register for a link shortener because there are still plenty of short ones available. Right now I use dnw.com as a link shortener, but I also own dnw.co, which is even shorter.