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Domain investing success story with Michael Castello – DNW Podcast #28

by — Podcasts 7 Comments

Michael Castello’s twenty year journey in domain names.

Domain Name Wire podcastMichael Castello, CEO of Castello Cities Internet Network, discusses the amazing story of how he got into the domain name business and picked up great domains like Nashville.com and Whisky.com. Like many early domain name investors, he stumbled upon domain names when life wasn’t going quite as planned. In this episode, he tells the story of how he sold Whisky.com for $3.1 million about a year ago. He also discusses the past, present, and future of the domain name business.

Also: .Sucks battle, Lady Gaga, and GoDaddy IPO.

Subscribe via iTunes to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play below or download to begin listening. (Listen to previous podcasts here.)

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Whisky.com domain name sells for $3.1 million

by — Domain Sales 13 Comments

Michael Castello gives details behind blockbuster $3.1 million domain name sale.

Michael Castello (with his brother David known as “The Castello Brothers”) has sold the domain name Whisky.com for $3.1 million, DNJournal reported today.

This is a phenomenal sale. Michael Castello did a great job explaining how the sale came to be. Here are some of the highlights from my perspective:

* The buyer owns Whisky.de. ccTLD owners still want the .com version of their domain names.

* The sale bests Roy Messer’s 2006 sale of Vodka.com. That was back in the good ole’ days, but even then it seemed like an outlier. A lot of people (myself included) thought people were crazy for asking similar prices for their liquor domain names.

* Given the two common spellings of whisky and whiskey, this sale is even more impressive.

* You know that blog TorontoDomainer.com? The owner made $310,000 off of this sale by helping to broker the domain. Not only that, but Toofun from TorontoDomainer.com got to know Michael Castello because Michael reached out to him when he was in Toronto. This shows the power of relationships. Even when you’re not sure what someone can do for you, it’s worth establishing relationships.

What an incredible feel-good story.

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