Company dumps Covid-sounding brand name.
Each time I got an email this year from Wix (NASDAQ: WIX) about its Corvid web development system, I thought the company is providing an update about Covid-19.
I’m not the only person. Wix has finally decided to change the name of Corvid.
The new brand is Velo. Google ‘Velo’ and you’ll find that Velo is the brand name of a line of nicotine pouches and lozenges. But if you aren’t into sucking on nicotine, Velo is a much cleaner brand than Corvid.
Wix is the latest in a long line of companies that picked decent brand names only to have them take on a second meaning (or, in this case, to be easily confused with something bad). Remember that mobile payments service called ISIS?
Wix published a video making light of the situation: