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Uniregistry is now Uni

by — Domain Registrars 28 Comments

Domain name registrar changes to shorter name.

Frank Schilling’s Uniregistry has changed its brand name to simply Uni.

The move coincided with the launch of a new app last week that makes it easy for users to get email or create a website.

On November 28, the company filed a trademark application with the U.S. Patent and Trademark Office for Uni for several services including domain names, email and web hosting.

Intriguingly for a domain name company, it does not own Uni.com. That domain is owned by an Italian non-profit. For now, the website is still at Uniregistry.com.

While the logo on Uniregistry.com has changed to Uni, you’ll still find references to Uniregistry throughout the site and in emails the company sends.

Plans for Frank Schilling’s Uniregistry go way back

by — Uncategorized 3 Comments

Uniregistry.com registered back in 2006, original trademark application in 2010.

Last month Uniregistry Corp., Frank Schilling’s new top level domain venture, filed trademark applications for the mark “Uniregistry” as well as its stylized “U” logo.

But this isn’t the first time the company has applied for a trademark. Back in 2010 the corporation filed an intent to use application on “Uniregistry” using its Cayman address.

So Schilling has been working on Uniregistry since at least 2010, which shouldn’t come as any surprise.

But plans for Uniregistry stretch back further than that. Bret Fausett, one of the attorneys and new TLD specialists working with Uniregistry, registered Uniregistry.com back in 2006. He then registered the .net, .org, .info, and .biz versions the following year.

Uniregistry

I’m not sure if Fausett was working with Schilling at the time, or if he later provided the name for the registry. But either way, it’s fair to say the genesis of Uniregistry dates back six years.

Like many other applicants, Uniregistry has been waiting patiently for its chance to acquire top level domains.