Domain name registrar changes to shorter name.

Frank Schilling’s Uniregistry has changed its brand name to simply Uni.

The move coincided with the launch of a new app last week that makes it easy for users to get email or create a website.

On November 28, the company filed a trademark application with the U.S. Patent and Trademark Office for Uni for several services including domain names, email and web hosting.

Intriguingly for a domain name company, it does not own Uni.com. That domain is owned by an Italian non-profit. For now, the website is still at Uniregistry.com.

While the logo on Uniregistry.com has changed to Uni, you’ll still find references to Uniregistry throughout the site and in emails the company sends.