.Realtor should qualify under updated USPTO guidelines for trademarking top level domain names.
The National Association of REALTORS (NAR) has filed a trademark application for “.REALTOR”.
I’ve harped about how the U.S. Patent and Trademark Office doesn’t allow trademarks for top level domain names, but this case is different.
The USPTO has updated its guidelines because brands were applying for top level domain names. It changed the guidelines to allow trademarks for “dot-brands” in certain circumstances. Four guidelines must be met. Click here to continue reading…