Company plans to use blockchain to disrupt the loyalty program business.
If you’ve registered domain names at Uniregistry over the past three years then you are familiar with Topcoin, a form of digital rewards that can be redeemed for discounts on purchases at Uniregistry. The utility of this rewards currency is about to get interesting.
Michael Blend launched TopCoin at the end of 2014 with the idea of it being a loyalty program for digital goods like domain names and hosting. Topcoin was built on blockchain, but keep in mind that this was well before the current cryptocurrency craze.
Now, in the midst of initial coin offerings (ICOs) and a run up in the value of cryptocurrencies, Topcoin is getting ready to go big.
The company, with .build founder George Minardos as CEO, is planning its ICO and will use much of the proceeds to build out Topcoin as an easy-to-use loyalty program for digital goods. It essentially lets companies create a loyalty program for free that’s based on blockchain. This was the original idea for Topcoin, but it makes a lot more sense to people now than it did back in 2014 and will finally have the infrastructure to push forward.
I recently spoke with Minardos about the company’s plans to understand how it will work and what it will mean for domain investors who own Topcoin. Click here to continue reading…