Sure, some people will type taco.com instead of ta.co. But that confusion isn’t new.
Yesterday I wrote about how I think Ta.co is a great shortcut web address for Taco Bell, and perhaps better than Taco.com.
Many people disagree, and one commenter (on the first post about ta.co) asked how much traffic will end up at Taco.com by mistake.
First things first, I don’t think people landing at Taco.com instead of ta.co will hurt Taco Bell. The domain name is owned by an IT company, so it’s not like people will land at a competitor’s website and decide to eat there instead. If someone wants to eat at Taco Bell, they’ll eat there.
But will people be confused by the web address? I can guarantee that some will, because even before ta.co, people have thought Taco.com was Taco Bell’s website.