Nearly decades after it was founded, Sonic.net acquired the matching .com domain name and rebranded.When Dane Jasper co-founded California ISP and telecom company Sonic.net in 1994, he settled on .net because the .com was already taken.
Another California company, Sonic Solutions, had registered Sonic.com the year before. Using a .net didn’t seem like a big problem for Jasper at the time, even if he wanted the .com.
“We were a network service provider and everyone back then that was a network service provider was pretty much on a .net, like earthlink.net,” he said. “It wasn’t a big deal to not have the .com at that time.”
Over the past couple decades, Jasper realized there were drawbacks to operating as Sonic.net. There was a bit of customer confusion and the occasional email accidentally sent to sonic.com rather than sonic.net.
Jasper wanted to acquire Sonic.com, partly because of this confusion. But he also wanted the added credibility of owning the .com, especially a short dictionary word on .com. Click to continue reading…