Google issues details on how new top level domain names affect search engine results. (In short, they don’t.)
Google has posted to its Webmaster Central Blog about how it handles new top level domain names in search. Because of the importance of this issue to the industry, I have republished the questions answered in the post along with my commentary.
Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.
DNW: This answer leaves a lot open. Google highlights the keywords searched that are in the domain name, and it will highlight the top level domain name if there’s a match. I think what Google is saying is that, as of right now, it doesn’t matter if “photography” is to the left or right of the dot in the domain name.