Trademarking Living and Lifestyle.

Scripps Networks Interactive, through its top level domain name company Lifestyle Domain Holdings, has filed for U.S. trademarks matching a number of the top level domain names it will run.

The company filed multiple trademark applications for “Living”, “Lifestyle” and “Vana”, which all match new top level domain names.

There are four intent-to-use trademarks for each word, the only difference being the goods and services descriptions. One description reads: Click here to continue reading…