Auction results are impressive.
With Rick Latona Auctions taking over as exclusive auctioneer at TRAFFIC conferences next year, a lot of people questioned if it would be up to the challenge. Many of those questions were answered this evening in New York.
The final tally appears to be about $1.25 million or so in sales. That’s a respectable number. But it’s what’s behind the numbers that should be applauded.
Exhibit 1: PinkDiamond.com. This domain sold for $18,000, a decent sale. What’s impressive is that the domain sold for just shy of $8,000 at Sedo over the summer. Within a few months, Rick Latona Auctions was able to more than double the buyer’s money.
I wasn’t personally at the auction and wasn’t able to tune in for long online, so I can’t speak to how well it flowed. I caught the first ten minutes and am happy to report that it started basically on time. That may be the first time in domain auction history across all auctioneers that a live auction has started on time.
Here are the top sales from the auction, according to Proxibid:
Whiskey.com $185,000 (hopefully this will shut up everyone with liquor domains who think their domains should sell for $3 million like Vodka.com did)
SchoolLoans.com $137,500 (includes web site)