Agents are embracing unique domains for each high-end home they sell.
Two years ago I leafed through an upscale Austin home magazine called Refine to understand how real estate agents use domain names to market premium properties. This weekend I received a current copy of the same publication and reviewed it to see if domain name usage changed.
The current publication contains a total of 100 homes. Here’s a comparison of the types of domains used to promote homes this year compared to two years ago.
- 78% of the homes have their own domain in 2017, compared to 54% in 2015.
- Of the homes that have domains, 55% use addresses (such as 3602MurilloCircle.com) in 2017. 73% used this type of domain in 2015.
- Of the homes that have domains, 45% use descriptive domains (such as RivercrestWaterfront.com) in 2017, compared to 27% in 2015.
100% of the domain names are .com. It’s relatively easy to find an available .com for a home since they have unique street addresses. Real estate agents are more likely to pay $10 to get an available .com than more for addresses like .forsale.