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Radix premiums generated $1.35 million in second half of 2018

by — Domain Sales 1 Comment

Renewals account for over half of the company’s premium revenue in H2 2018.

Graphic showing Radix premium domain name revenue in the second half of 2018.

Radix premiums generated about $1.35 million in retail revenue during the second half of 2018.

New top level domain name company Radix had a strong finish to 2018 when it comes to premium domain name sales.

The registry estimates about $1.355 million in revenue from both recurring premium fees and one-time premium fees on its portfolio of domain names. This number considers the retail prices paid.

Renewals accounted for more than half of this. 716 premium renewals generated approximately $777k. 566 new registrations generated about $415k. The company also sold 15 domains with one-time premium fees to generate $162k.

Top sales with recurring premium fees include house.store for $16,875, water.tech for $15,000 and edu.online for $10,700.

Top sales with one-time premiums include design.online for $57,500, air.space for $17,500 and king.online for $17,250.

.Online and .Tech were top sellers. Each generated over $100,000 in retail revenue.

51% of premium domains are renewed on their first anniversary and 76% after that. 41% of renewed premium domains are being used. I’m actually surprised this number isn’t higher given the high cost to renew, but keep in mind that not all premiums have high renewal fees. For example, the average price of new premium .website registrations is only $295.

Radix discloses premium name data

by — Domain Sales 0 Comments

Top level domain company continues to generate revenue from recurring premium sales as well as one-time sales.

Radix has released more data about its premium domain sales this year.

The top level domain registry for 9 new TLDs has generated $1.5 million through recurring premium sales this year. These domains are sold at fairly low premiums that are paid each year.

Radix has also sold some domains for one-time premiums. Since August, it has sold $137,000 worth of domains with one-time premiums through Sedo as well as some registrar partners.

Notable one-time sales include design.online for $57.5K, king.online for $17.25K, air.space for $17.5K, inner.space for $15K and have.fun for $11.5k.

Last year, Radix reported $1.76 million in total premium revenue through November.

.Co to rev up premium domain model in September

by — Uncategorized 9 Comments

More .co domains will be sold at a premium through the domain name registrar channel.

Neustar, the company that operates the .Co domain name, is drastically expanding its premium domain name program starting September 1.

.Co launched premium domain name sales through the registrar channel back in August 2015 on a very limited basis. Three years later, it is going all in on the model. An expanded tiered pricing program will go into effect September 1, and tens of thousands of domains will be added to premium tiers for domains available directly from domain registrars.

The premium domain model has become popular with new top level domain names. As of a couple of years ago, new TLD seller donuts was generating $9 million in annual revenue from premium domains, representing 15% of sales. Another new TLD company, Radix, made 10% of its revenue last year just from the renewal of premium domains.

While companies like Donuts and Radix typically charge the premium fee each year, premium .co domain names renew at standard prices.

$2.8 million of premium .VIP domains sold in past ten days

by — Domain Sales 6 Comments

MMX reports strong premium sales.

New top level domain company MMX (Minds + Machines) released a statement today about sales of premium domain names in .VIP. According to the statement, the company sold $2.8 million of premium .VIP domains in the past ten days:

Minds + Machines Group Limited (AIM: MMX), one of the world’s leading owners and operators of Internet Top-Level Domains (“TLDs”), is pleased to announce that since the release of its 2017 premium inventory for China in late June 2017, premium sales in excess of $3.4million have been achieved in .vip, of which approximately $2.8million has closed in the last 10 days.

The company will release financial results for the first half of 2017 later this month, and I’m sure it will provide more detail about its .VIP sales.

.Club reports “topline” Q2 premium sales of $2.7 million

by — Domain Sales 7 Comments

Registry gets huge uptake on its five-year payment plan deal.

The .Club registry has released its quarterly report of premium domain name sales, including $2.7 million “topline value”.

“Topline value” is in quotes because $2.5 million of this represents sales made through five-year, no-interest payment plans. Many of these buyers will surely fail to stop making payments, so .Club won’t see all of this as revenue over the next five years. Some domain investors are looking at this deal as a sort of “call option” on domains that will allow them to lock them down and give them some time to try to sell them at full price.

.Club has been very open about its premium domain sales data, and it will be nice if it provides ongoing data about how many of these subscription domains are paid.

The $2.5 million represents 189 of the names sold in the quarter.

Buy-it-now sales totaled $205,000 for the quarter. 37 names were sold via two auctions.

.Club reports that pinyin names saw high demand during the quarter as Chinese registrars added the tiered premiums to their shelves following MIIT approval for .club domain names to be used in China.



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