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Donuts has generated $53 million in premium domain revenue

by — Domain Sales 6 Comments

Domain Registry reveals some premium domain sales data.

Picture of a stack of donuts in various colors including yellow, pink, and green.New top level domain name company Donuts has generated $53 million on premium domain registration and renewal fees so far, the company disclosed yesterday. The total doesn’t include Early Access fees and the most expensive premium domains called Platinums.

More than 100 channel partners have sold over 250,000 premium domains total. For comparison, there were 72,000 premium domains registered across its portfolio as of May 2016.

Its TLD portfolio has expanded substantially since then due to new launches and the acquisition of Rightside. It now has 240 top level domains, so its average premium revenue per TLD is about $220,000.

The company has been testing lower price points for its premium domains and has observed price elasticity of demand. Lower prices have pushed the needle on premium domain purchases by end users, increasing the share of premium purchases by end users to 50%. (The rest are domain investor sales).

Radix premiums generated $1.35 million in second half of 2018

by — Domain Sales 1 Comment

Renewals account for over half of the company’s premium revenue in H2 2018.

Graphic showing Radix premium domain name revenue in the second half of 2018.

Radix premiums generated about $1.35 million in retail revenue during the second half of 2018.

New top level domain name company Radix had a strong finish to 2018 when it comes to premium domain name sales.

The registry estimates about $1.355 million in revenue from both recurring premium fees and one-time premium fees on its portfolio of domain names. This number considers the retail prices paid.

Renewals accounted for more than half of this. 716 premium renewals generated approximately $777k. 566 new registrations generated about $415k. The company also sold 15 domains with one-time premium fees to generate $162k.

Top sales with recurring premium fees include house.store for $16,875, water.tech for $15,000 and edu.online for $10,700.

Top sales with one-time premiums include design.online for $57,500, air.space for $17,500 and king.online for $17,250.

.Online and .Tech were top sellers. Each generated over $100,000 in retail revenue.

51% of premium domains are renewed on their first anniversary and 76% after that. 41% of renewed premium domains are being used. I’m actually surprised this number isn’t higher given the high cost to renew, but keep in mind that not all premiums have high renewal fees. For example, the average price of new premium .website registrations is only $295.

Radix discloses premium name data

by — Domain Sales 0 Comments

Top level domain company continues to generate revenue from recurring premium sales as well as one-time sales.

Radix has released more data about its premium domain sales this year.

The top level domain registry for 9 new TLDs has generated $1.5 million through recurring premium sales this year. These domains are sold at fairly low premiums that are paid each year.

Radix has also sold some domains for one-time premiums. Since August, it has sold $137,000 worth of domains with one-time premiums through Sedo as well as some registrar partners.

Notable one-time sales include design.online for $57.5K, king.online for $17.25K, air.space for $17.5K, inner.space for $15K and have.fun for $11.5k.

Last year, Radix reported $1.76 million in total premium revenue through November.

.Co to rev up premium domain model in September

by — Uncategorized 9 Comments

More .co domains will be sold at a premium through the domain name registrar channel.

Neustar, the company that operates the .Co domain name, is drastically expanding its premium domain name program starting September 1.

.Co launched premium domain name sales through the registrar channel back in August 2015 on a very limited basis. Three years later, it is going all in on the model. An expanded tiered pricing program will go into effect September 1, and tens of thousands of domains will be added to premium tiers for domains available directly from domain registrars.

The premium domain model has become popular with new top level domain names. As of a couple of years ago, new TLD seller donuts was generating $9 million in annual revenue from premium domains, representing 15% of sales. Another new TLD company, Radix, made 10% of its revenue last year just from the renewal of premium domains.

While companies like Donuts and Radix typically charge the premium fee each year, premium .co domain names renew at standard prices.

$2.8 million of premium .VIP domains sold in past ten days

by — Domain Sales 6 Comments

MMX reports strong premium sales.

New top level domain company MMX (Minds + Machines) released a statement today about sales of premium domain names in .VIP. According to the statement, the company sold $2.8 million of premium .VIP domains in the past ten days:

Minds + Machines Group Limited (AIM: MMX), one of the world’s leading owners and operators of Internet Top-Level Domains (“TLDs”), is pleased to announce that since the release of its 2017 premium inventory for China in late June 2017, premium sales in excess of $3.4million have been achieved in .vip, of which approximately $2.8million has closed in the last 10 days.

The company will release financial results for the first half of 2017 later this month, and I’m sure it will provide more detail about its .VIP sales.

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