New top level domain name operator explains its cheap pricing strategy and new “brand protection” tier.
Famous Four Media’s recent top level domain name launches have quickly catapulted to the leaderboards, with domains such as .science and .party growing to hundreds of thousands of registrations.
The secret: the registry offered marketing incentives enabling registrars to price these really low, so people were able to pick the domains up anywhere from $0-$1.
I asked Andy Churley, Chief Marketing Officer for Famous Four, about this go-to-market approach. He also discusses the current state of new TLDs and the company’s new “brand protection” pricing.
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