Company anticipates rapid growth in .VIP namespace; targets fall for .Boston launch.
MMX (a.k.a. Minds + Machines) released a business update today and said it is targeting one million .vip registrations by the end of 2017.
The .vip namespace currently has over 586,000 registrations, primarily in China. The company is targeting additional distribution in Asia and has inked a deal with Japans’ GMO to push the .vip extension.
eName is currently running an auction that has generated approximately USD $160,000 in .vip sales within the first five days.
On the geo domain front, MMX said it plans to launch .Boston in September. It has also signed a deal with a distribution partner that it believes “should lead to a material increase of registrations in two of the Company’s geographic gTLDs over the next twelve months.”