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Elisa Cooper and Matt Serlin join new corporate domain registrar

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Ex-MarkMonitor employees join new corporate domain manager.

Elisa Cooper and Matt Serlin have joined Brandsight.

Two former employees of corporate domain name registrar MarkMonitor have joined Brandsight, a new domain name registrar targeting the corporate market.

Elisa Cooper and Matt Serlin joined the company that was founded by Phil Lodico earlier this year. It is officially launching its website today.

Both Cooper and Serlin are well known in the domain name and ICANN communities. Cooper left MarkMonitor in 2015 and joined intellectual property company Lecorpio. Lecorpio justed merged with IP firm Anaqua, so Cooper made the move to Brandsight. Serlin’s name is well known because he was listed as the contact on about 35,000 domain names that MarkMonitor registered on behalf of clients that wished to remain anonymous. He left MarkMonitor earlier this year.

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Top 5 Domain Name Stories from March

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New TLD price changes dominated the discussion.

The first quarter of 2017 is now in the books, and the initial tax deadline in the U.S. is quickly approaching (yikes!). But before we think about taxes, here’s a look back at what happened in the domain name business in March.

1. Uniregistry price change – The top story last month was Uniregistry’s decision to drastically increase the wholesale prices of many of its new top level domain names. One will go up over 30x. GoDaddy subsequently stopped offering Uniregistry domains. Uniregistry is now backtracking a bit when it comes to already-registered domain names. I think New TLDs aren’t dead, but some business models won’t work.  In case you’re wondering, this is how much it costs to run a registry. You can listen to Frank Schilling discuss the price hike and his take on the state of new TLDs on this podcast.

The top five stories on DNW last month were all wrapped up in #1, but that would be boring. So here are numbers 6-9, but marked starting at #2.

2. Tesla registers domain names for UAW Union fight – This story caught steam (volts?) after a couple union folks tweeted about it.

3. A TLD registry just slashed its wholesale prices up to 97% – While Uniregistry increased prices, one TLD is taking the opposite approach.

4. 35,000 domains at MarkMonitor need to be updated soon – Matt Serlin is leaving MarkMonitor, which means a bunch of domains registered with his name as the Admin contact need to be changed.

5. Cool story about how a company bought matching .com for $40,000 – Inspired by Sumo.com’s founder, this company stuck with it and paid top dollar for a .com to match its existing .io domain.

Last month’s podcasts:

#129: The Internet of Things
#128: What you need to know from ICA
#127: Frank Schilling explains price hike
#126: In the .Clouds w/ Francesco Cetraro

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35,000 domains at MarkMonitor need to be updated soon

by — Domain Registrars 16 Comments

Registrant name will need to be updated after Serlin departs.

About 35,000 domain names at MarkMonitor use the company’s version of Whois Proxy. They are all registered in the name of Matt Serlin, DNStination Inc.

Names registered in this name belong to companies such as Facebook and Google.

The ownership records for these domain names will need to be updated soon.

Serlin recently posted on LinkedIn that he will be leaving MarkMonitor after 15 years with the company.

I’ve always found it amusing that MarkMonitor uses an actual person’s names on its customers proxy registrations. Who will be the next lucky employee at MarkMonitor to be affiliated with 35,000 domains?

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#9 in 2016: A domain company gets rebranded

by — Domain Registrars 0 Comments

Mark Monitor is now part of Clarivate Analytics, so it makes sense that the company went long on defensive domain registrations.

Back in September I asked, “Who is Clarivate?“. This would end up being the ninth most viewed story on Domain Name Wire in 2016.

Some company had registered a lot of domain names containing the word Clarivate and typos of it at brand registrar MarkMonitor.

Well, it turns out it was MarkMonitor itself.

MarkMonitor was part of Thomson Reuters’ Intellectual Property and Science Business, which was sold to a private equity firm. The companies that made up this business at Thomson Reuters are now part of a company called Clarivate Analytics.

So it should come as no surprise that the company did a pretty good job protecting its intellectual property ahead of the launch. It missed some ccTLDs, but picked up a lot of obscure ones.

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CIT Bank’s CEO “Sucks Ass” according to domain name registrations

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Over a dozen negative domain names about Ellen Alemany registered at MarkMonitor.

CIT Bank, or someone affiliated with its CEO Ellen Alemany, has just gone on a defensive domain name registration binge.

Using brand protection domain name service MarkMonitor, the registrant picked up over a dozen negative .com domain names about Alemany, plus the .net and .org equivalents for some of them.

Among the domains registered are EllenAlemany-Sucks-Ass.com, FireEllenAlemany.com, and F@ckEllenAlemany.com.

Seriously.

Now, I understand the desire to register domain names defensively. But registering a name like iHateEllenAlemany.ORG shows the futility of this exercise. There are hundreds of domain extensions and variations on this theme that someone can register if they truly hate Ellen Alemany. For example, EllenAlemany.sucks is still available.

The only people who win from these registrations are .com registry Verisign and brand protection registrar MarkMonitor.

Alemany serves on a number of boards, so it’s possible that a company other than CIT is behind the registrations.

This isn’t the first person to attempt to lock up negative domains. Bank of America did the same thing for many of its executives and board members back in 2010.

Here are the .com domains registered yesterday: Click to continue reading…

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