Companies should think hard before firing off cease & desist letters.
Comcast is getting dragged through the mud for sending a cease & desist letter to the owner of a domain name that has “comcast” in it, and there’s a lesson for brand owners here.
The domain name was registered by Fight for the Future, a pro-net neutrality group. The domain was registered for a site to shed light on alleged astroturfing and comment spamming to the FCC about net neutrality.
Comcast said it is no longer going to pursue its cybersquatting claim against the domain name.
Once you unpack the case, you can see how this happened. Click here to continue reading…