You had to search to find domain names.
I spent last week in Las Vegas at CES, the big technology trade show that features 3,000 exhibitors.
Throughout the week I kept my eyes open for domain names. The thing that struck me wasn’t which top level domain names I saw. It was how few domain names I saw.
I’m used to seeing tradeshow booths with domain names plastered on them. That was even the case last year at CES. This year, I saw relatively few. I had to seek them out.
Instead of domain names, it seemed that most exhibitors focused on good branding. Want to follow up with the company after the show or learn more about them? Take a card or Google the brand name.
Sure, there were domain names there. But it seemed like I had to search for them.
In addition to .com I saw .care, .life, .io and even .ms.
And this year I saw .tech a couple times. I was shocked last year that CES didn’t plaster CES.tech on any signs at the event. It was a big coup for Radix to land CES as a .tech user, but every sign last year pitched downloading the CES app rather than going to CES.tech.