The company has come a long way since its early marketing.
Today is International Women’s Day. GoDaddy has changed its logo from GoDaddy to GoWomen for the day:
This is noteworthy because of how far GoDaddy has come. The business came to fame on the back of commercials that objectified women; with new ownership and management, it has turned the corner to become a big promoter of women.
It’s not just lip service, either. The company has made a concerted effort to recruit women to the company and is working toward gender pay parity. For the past four years, it has released salary data showing how women are paid at the company compared to men.
Here’s a video GoDaddy put together for International Women’s Day 2019.