New standard feature will impact almost all website owners.
Browser maker Firefox is now blocking all tracking cookies by default, which is a big blow to all website owners.
Among the things this could impact:
- Accurate tracking in Google Analytics
- Affiliate links
- Conversion tracking
- Online advertising revenue
According to Firefox developers, the browser won’t block first-party Google Analytics cookies, but the browser shows that it blocks some Google Analytics cookies.
Commission Junction, a leading affiliate network, has been giving “browser-based adjustments” based on Firefox traffic for some time. It is also innovating cookieless tracking methods.
While Firefox’s share of the browser market is fairly small, there is an ongoing trend in browser features that make it very difficult for websites to maintain ad-supported revenue models. Apple’s Safari has some blocking features as well.
By removing some capabilities to track conversion rates, even sites that sell products to generate their revenue are in the crosshairs.
And yes, Firefox now blocks even the tracking cookies that are present on Mozilla.org.