NameJet needs to make some changes to improve its results.
It’s been a rough year or so at domain marketplace NameJet.
First, there was the shill bidding scandal last summer.
Then, the company re-lost its Tucows expired inventory to rival GoDaddy. This is despite Tucows owning half of NameJet, so that wasn’t exactly a vote of confidence.
Those were big blows. NameJet is mostly left with Web.com’s registrars and Enom, plus pending-delete domain names and private seller inventory. A drop in the Chinese market is also hurting.
Last month, NameJet had $259,000 of sales over the $2,000 mark. It had $744,000 in the same month last year. That might have been an outlier because of a lot of three letter inventory, but I checked year-over-year sales for the past five months and they are all down except for August, which was essentially flat.
This could be somewhat of a death spiral. NameJet needs to reinvest in the business, but it also needs to make the case to its owners that it’s worth making the investment in light of lower revenue. I hope they choose to invest in the business because the industry needs at least two solid competitors for direct-transfer expired domains.
Here are some inexpensive ways that NameJet can improve its business. Click here to continue reading…