ICANN survey shows that acceptance of domain name extension options is higher outside of the U.S. and Europe.
ICANN has released results of the first phase of a multi-year consumer study on the domain name landscape.
The survey of over 6,000 people who use the internet 5+ hours a week was conducted in February. Here are some of the notable findings around awareness and trust of top level domain names.
Unsurprisingly, awareness in legacy domain names such as .com is much higher than new TLDs.
.Com dominated across all five regions — North America, South America, Europe, Africa and Asia. At least 88% of survey-takers were aware of .com. .Net and .org were also strong.
Other legacy TLDs, such as .info and .biz, had 18% to 50% awareness depending on the country. .Mobi, .Pro, .Tel, .Asia and .Coop had single digit awareness for the most part. (An outlier was .mobi in Africa, which has 40% awareness.) Click here to continue reading…